MAL International

DIPLOMA TRAVEL & TOURISM

The tourism industry is becoming increasingly important in countries all over the world; and the “tourism income” earned contributes greatly to their economic progress. But for their economies and peoples to benefit fully, tourism development must be planned and be controlled - and be “sold” to tourists. Travel agencies are an important link between tourism and the travel products on offer, and travellers; to be profitable, they must be efficient and well-managed, with knowledgeable staff. This Program deals with both vital areas, and also with the marketing of tourism and travel products - by state bodies, tour operators and travel agencies.

Major Topics

● The tourism industry: structure, organisation, products, services; national and international importance, effects on balance of trade.
● Economic and social consequences of tourism: income from tourism, the income multiplier, invisible exports, factors in developing tourism.
● Tourism markets: leisure and activity, business travel, VFR travel, cultural, educational, health travel; motivations for travel, destinations.
● Tour operators, inclusive tours, types of transport, types and standards of accommodation offered, catering; economics of tour operation.
● Travel agency establishment: premises, factors in location, furnishing; appointment, operations, management, IATA; recruiting & training staff.

UK Higher National Diploma(HDN) program entrance requirement

Applicant must be at least 18 years of age, and
Completed Secondary School, or
Certificate with at least 3 years work experience.

Duration

● Minimum 6 – 12 months

Course Module

1. The Tourism & Travel Industry and its Product
2. The Importance of Tourism
3. Measurement of Tourism and Tourism Statistics
4. Considerations in Developing Tourism
5. The Tourism & Travel Market
6. Structure & Organisation of the Tourism Industry
7. Transport
8. The Hospitality Industry : Accommodation and Catering
9. State Promotion Of Tourism
10. The Marketing of Tourism and Travel
11. Tour Brochures and Websites
12. Social Media and Viral Marketing

To gain your Diploma you need to sit and pass an Examination.

Full and clear details about this are provided to you, including in your Study & Training Guide, after you have enrolled. The clear information explains when, where and how your Examination will be arranged - it is a simple and straightforward process, which hundreds of thousands of other leaners have successfully gone through. If you study well and follow the advice in the Study & Training Guide, then you should be able to achieve high marks and good grades, and obtain your prestigious International Diploma!

Upon Successful Completion Of This Course

● You will receive the Diploma in Tourism & Travel Agency Management from Cambridge International College.
● Have attained an accredited qualification equated to the British National framework of :
Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 4.
● Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
● Have completed a Qualifying Program towards the International Honours Graduate Diploma on Hospitality Management.
● You can apply for any Degree Programs.

TBA

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