MAL International

DIPLOMA SALES & MARKETING

Top-class selling ability is not all that is required for success in sales/marketing management. Not only must knowledge be possessed about market research, about distribution channels, marketing strategies, advertising, publicity, public relations, and much more, but a sales/marketing manager must manage his or her subordinates: recruit them, motivate them, control them, plan and organise their activities. Training is essential for success in sales/marketing; this very practical Program provides the very best training on the wide-ranging duties of sales and marketing managers and staff in today’s highly competitive world of business.

Major Topics

● Principles of salesmanship - internal selling, commercial travelling. Methods of selling. The Internet. Consumers and commercial buyers.
● Principles of management: recruiting, training, remunerating, controlling and motivating sales personnel, building sales teams.
● Market research: consumer research, market surveys, test marketing, sales forecasting, planning, budgeting and budgetary control.
● Channels of distribution; selecting the best for the products. Credit terms and credit limits. Discounts: trade, quantity. Export selling.
● Direct and indirect advertising and publicity, sales promotion, sales letters and sales literature, direct marketing, public relations.
● The sales office, sales records, graphs and statistics, analysis of data, computers in sales recording.

UK Higher National Diploma(HDN) program entrance requirement

Applicant must be at least 18 years of age, and
Completed Secondary School, or
Certificate with at least 3 years work experience.

Duration

● Minimum 6 – 12 months

Course Module

1. The Importance of Selling and Salesmanship in the Modern Commercial World
2. Buyers
3. Travelling Sales Personnel
4. The Principles of Management
5. The ‘Market’ and Marketing
6. Sales Forecasting and Planning
7. Channels of Distribution
8. Credit Terms
9. The Promotional Mix
10. Sales Letters, Circulars and Literature
11. Developing a Sales Team
12. International and Global Marketing

To gain your Diploma you need to sit and pass an Examination.

Full and clear details about this are provided to you, including in your Study & Training Guide, after you have enrolled. The clear information explains when, where and how your Examination will be arranged - it is a simple and straightforward process, which hundreds of thousands of other leaners have successfully gone through. If you study well and follow the advice in the Study & Training Guide, then you should be able to achieve high marks and good grades, and obtain your prestigious International Diploma!

Upon Successful Completion Of This Course

● Diploma in Sales Management & Marketing
Issued by Cambridge International College, United Kingdom.
● Have attained an accredited qualification equated to the British National framework of :
Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 4.
● Have attained an accredited qualification for Supervisory and Managerial levels.
● Apply for Degree programs.

TBA

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